A Sense of Tension in The Fall of the House of Usher by...

A Sense of Tension in The Fall of the House of Usher by Edgar Allan Poe The Fall of the House of Usher, by Edger Allan Poe is horror in genre and is written in a gothic style. There are many passages in which Poe creates tension and he often gives it a gothic feel. Firstly, as the narrator arrives at the scene of the story, Poe builds up the tension and creates a sinister, chilly atmosphere. During the whole of a dull, dark and soundless day in the autumn of the year, when the clouds hung oppressively low in the heavens. I had been passing alone, on horseback, through a singularly dreary tract of Country, and at length found myself, as the shades of the evening drew on, within view of the†¦show more content†¦When he does this he also creates tension, Minute fungi overspread the whole exterior, hanging in a fine tangled web-work from the eaves. Yet all this was apart from any extraordinary dilapidation. No portion of the masonry had fallen, Here Poe creates tension because the reader will feel uneasy because the house is filthy; the reader will also want to carry on reading. The story is also given a gothic feel because Poe gives the reader a chilly feeling about the house. Poe also gives the story a gothic feel when he describes Roderick Usher as having a, ghastly pallor of skin, This is likely to stick fear into the reader; therefore this quote gives the story a particularly gothic feel. The quote also creates a sense of tension because the reader will be anxious and nervous to see what Roderick Usher is actually like. Poe creates a sense of tension and he gives the story a particularly gothic feel when he mentions the family curse, a constitutional and a family evilà ¢Ã¢â€š ¬Ã‚ ¦it displayed itself in a host of unnatural sensationsà ¢Ã¢â€š ¬Ã‚ ¦he could wear only garments of a certain texture; the odours of all flowers were oppressive; his eyes were tortured by even a faint light, The quote mentions evil and therefore there is a gothic feel. Poe also creates a sense of tension the reader will be anxious to carry on reading about this family evil and the readerShow MoreRelated A Critical Essay on Edgar Allan Poe’s The Fall of the House of Usher (1839)1221 Words   |  5 PagesAmerican author Edgar Allan Poe’s (1809-1849) macabre and Gothic fictional prose The Fall of the House of Usher (1839) (Poe. 1987: 1). I shall present and argue how the artistic effects deployed in the narrative structure create an atmosphere of tension and suspense, through the exploration of architectural space demonstrated in a close reading and analysis from key passages of the text. The Fall of the House of Usher was written by the American author and poet Edgar Allan Poe, it first featuredRead MoreEdgar Allan Poe s The House Of Usher1226 Words   |  5 PagesHaller Mr. Siebers English 1/15/15 The Romantic Poe Romanticism was a literary movement in the late 1800’s. It embraced idealistic beliefs, interest and respect for nature, and asserted fascination with imagination and intuition. At the forefront of this movement was the superlative author Edgar Allan Poe. Poe created many important romantic works throughout his life. The pennicle of these works was The Fall of the House of Usher. This short story by Poe highlighted his romantic beliefs and demonstratedRead More A Critical Essay on Edgar Allan Poe’s The Fall of the House of Usher (1839)1760 Words   |  8 Pagesfrom his own â€Å"†¦house in Strawberry Hill which was the most complete neo-Gothic structure of the time. His mansion, as the author admits, stands at the base of†¦architectural design†¦shapes, decors, landscapes, were all under one form or another, elements of Gothic construction.† (Zamfir. 2011: 18). This critical essay will explore and analyse the nature of Gothic architecture deployed as a vehicle of Gothic construction within the narrative structure of the American author Edgar Allan Poe’s (1809-1849)Read More A Critical Essay on Edgar Allan Poe’s The Fall of the House of Usher (1839)2193 Words   |  9 Pagescomposition of his own â€Å"house in Strawberry Hill, which was the most complete neo-Gothic structure of the time. His mansion, as the author admits, stands at the base of architectural design†¦shapes, decors, landscapes, were all under one form or another, elements of Gothic construction.† (Zamfir. 2011: 18). This critical essay will explore and analyse the nature of Gothic architecture deployed as a vehicle of construction within the narrative structure of the American author Edgar Allan Poe’s (1809-1849)Read MoreNative American Women in The Fall of the House of Usher by Edgar Allan Poe1317 Words   |  5 Pagesand rescue. Correspondingly, Madeline Usher, the entombed sister from Edgar Allan Poe’s gothic â€Å"The Fall of the House of Usher† is presented as a bawling woman whose identity and voice is unnarratable. Madeline is not only a frightful looking and hysterical woman, but conversely a wailing body from the foundation of the House of Usher whose plight encourages us to deconstruct what else lies beneath the social and cultural foundations on which not merely the house, but the nation itself was built uponRead MoreThe Romantic Period Of Literature1019 Words   |  5 Pagesyears ago, but examples of Romanticism can still be seen today. The Romantic authors mos t certainly had an impact on many artists to come. Edgar Allan Poe is often a name that comes to mind when discussing Romanticism and especially Dark Romanticism and for good reason. Poe exemplifies Romanticism and many examples can be seen in his work, such as the House of Usher. Some traits of Romanticism include high drama, pathetic fallacy, and shocking climax, which are a few pillars of the Romanticism styleRead MoreThe Fall Of The House Of Usher1761 Words   |  8 Pagesto the appearance of the house. He uses a couple of things to try and make you feel negatively about this place. He used words and phrases such as: â€Å"insufferable gloom,† â€Å"vacant,† â€Å"black and lurid,† and the â€Å"rank sedges† were mentioned too. These are obviously there to give a sort of a bad connotation, or bad karma, to the house. He speaks of how the house has a â€Å"wild inconsistency† and how each individual stone is starting to decay and fall apart. Su ggesting that the house has many problems, all problemsRead MorePsychological Horror : The Mind As The Monster Of The Story1500 Words   |  6 Pagesuses their psyche as the antagonist to invoke fear in the character as well as the reader. Psychological horror is a sub-genre of horror in literature. Psychological horror is a unique category because it does not rely on outside forces to create tension and fear; instead terror is derived from the mind. Psychological fear can be created with discomfort by exposing common psychological and emotional vulnerabilities, specifically, the type of fearful thoughts the normal human psyche either repressesRead MoreFeminist Perspective of the Role of Lady Madeline1592 Words   |  7 Pagesperspective, write an essay about the role of Lady Madeline in the story. â€Å"The Fall of the House of Usher (1939)†, arguably Edgar Allan Poe’s most famous short story, is a tale centered around the mysterious House of Usher and its equally indiscernible inhabitants. These subjects are plagued with physical and mental degradation – the Usher siblings suffer from various abnormal ailments and unexplained fears, while the house itself seems to be tethering on the edge of collapse. The gothic elements inRead MoreEssay Biography of Edgar Allan Poe3244 Words   |  13 PagesBiography of Edgar Allan Poe Edgar Allan Poe is a man who is considered to be a true American genius of our time, and by many, the personification of death. His works have been collected and celebrated for over a hundred years from this day. He was a man who’s dreary horror tales captured and frightened the minds of millions. Poe differed from most other acclaimed writers though. The readers of his work do not admire him because they fall in love with his characters or because his writing touches

Analysis Of F. Scott Fitzgerald - 2104 Words

Destini Berry McIngvale Class 6 — English 2 25 February 2015 I pledge on my honor that I have neither given nor received any information on this assignment. Money, Power, and Glory For many years girls have been taught to find true love and get married and be happy. Happiness, something that can be so undetermined, is what one spends ones entire life searching for. F. Scott Fitzgerald, a poetic and romantic writer, shows his definition of happiness through every story he has written. Fitzgerald’s background starts as a hopeless romantic, winning over the heart of his wife by rewriting a novel he had previously started on. Fitzgerald’s focus his entire life was becoming something, and wanting fame. During this 20’s, if one didn’t have the dazzle, and the glamour, one was nothing. Even the people that say that they don’t care about all of that want to be wanted. Fitzgerald captures the human wanting to be known and admired perfectly in his stories. The writer also captures the down side to â€Å"happiness.â₠¬  When happiness is set around material and people, it takes away from the human being making them shallow and cold. Fitzgerald’s has the writing reputation of realistic wealthy men wanting the power and social class that everyone else seems to have, and find a nice beauty to trophy around. His characters are all shallow men and women looking for happiness in material. His themes are all focus around the obsession with the american dream. His settings are all setShow MoreRelatedAnalysis Of F. Scott Fitzgerald2297 Words   |  10 Pageswere being made, which gave society newfound optimism. However, due to bad investments made by stockholders, the stock market crashed in 1929, sending America spiraling into a crippling depression for the next decade (â€Å"A Changing Society† 96). F. Scott Fitzgerald was the most notable author of the decade, and he was largely self-created. He spent the majority of his life devoted to writing, whether as a pastime, an occupation, or a way to prove his worthiness to the love of his life. His life was ultimatelyRead MoreAnalysis Of F. Scott Fitzgerald953 Words   |  4 PagesF. Scott Fitzgerald was an American author who was known for his novels that generally take place during the Jazz Age after World War I. His use of similes add deeper imagery and to emphasize certain descriptions that are necessary to understand in his distinctive writing style. Fitzgerald incorporated a lot of his own personal life into his works; his struggles with alcoholism, mental disorders and marital problems are generally thrown into almost all his novels. Many of his stories can be readRead MoreAnalysis Of F. Scott Fitzgerald3472 Words   |  14 PagesAlthough F. Scott Fitzgerald was not a muckraker, his fictional writing had similar goals to those of muckrakers—Fitzgerald fleshed out the issues that society was ignoring and conforming to. He is known as a mouthpiece of the Lost Generation, the generation or group of people that grappled with World War I and the devastating emotional aftermath that it left the world with. Fitzgerald’s writing tackles topics from difficult relationships to the journey of self-discovery. In particular, Fitzgerald madeRead MoreAn Analysis Of The Of The Night By F. Scott Fitzgerald Essay1488 Words   |  6 PagesIt s been a few days since Aaron and I almost had sex and I regret it. Not the almost sex, but the fact that we didn t have sex. However, I was also glad because unlike Hades, Aryan didn t force me to have sex. Not that Aryan is anything like Hades. Hades is a fucking monster and compared to him, Aryan is an angel sent from Heaven. I also remember when Aryan indirectly confessed his love for me but I think it was mostly the lust talking. I mean, we only know each other for a couple of weeks nowRead MoreAnalysis Of Merlin By F. Scott Fitzgerald913 Words   |  4 PagesMerlin, I never read this email, because I knew it was more of your lies and a total waste of time. Nevertheless, you deserve a response. Let’s see who starts problems. 1. I discussed something with you over email and then next day the professor talked to me terrified. Who told anything to the professor? Consequently, who is twisting things and creating trouble? How did she find out I had talked to you? Who approach her? 2. From my first email â€Å"she told me you had told her that he had fever inRead MoreAnalysis Of The Book The Of By F. Scott Fitzgerald1712 Words   |  7 PagesWaknuk is the hometown of David, Petra and Rosalind; the three had to flee their home by night when they got news of Sally and Katherine being captured. David and Petra left home and travelled down a path to the riverbank, where they met up with Rosalind. For their travel they utilized two great horses owned by Rosalind’s father to go on their journey for safety. 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And we are justifiably skeptical of anything that advertises itself as absolutely free. So it may be difficult for us to comprehend that something as significant as God’s grace comes so freely. Is has no dollar amount, no price tag on it. Paul says that salvation is given by grace, not as a result of our own works. We can t earn salvation. That seems easy to understand theologically, but we don t usuallyRead MoreAnalysis Of F. E. D. Scott Fitzgerald1005 Words   |  5 PagesCHAPTER FOUR F. E. A. R FALSE, EMOTIONS, APPEARING, REAL Now, that your eyes have begun to open about the relationship. Fear now begins to shadow you. Especially with having no one to talk with, because of his manipulation tactics. Distancing yourself from all of your family and friends. Once again convincing yourself that he was the one. Giving him full control over your life, trying to please his every want and need. Not considering yourself, as long as he was giving you the attention that heRead MoreAnalysis Of The Night Of The Flies By F. Scott Fitzgerald989 Words   |  4 PagesHeavy in the air was the scent of cherries and bourbon, the smell of a man more desperate of atmosphere and above all most desperate of a scene. A man whose breath heavily weighed the air around him searching for the laughter of all wealthy men gathered to assume his drunkedness and take heart to the fact that he so presently was just as they were; drunk and bored. Fairly as it must be said it is in wealth when one possesses the ability to have so much tha t no matter what they seek it shall never

Internal Control and Risk Evaluation Free Essays

A risk is the chance of a negative event occurring. Internal controls are policies and procedures set in place to reduce the occurrence of an associated risk. Risks are never entirely eliminated; however, internal controls help reduce the occurrence and balance the risk. We will write a custom essay sample on Internal Control and Risk Evaluation or any similar topic only for you Order Now This brief will discuss the risks of Kudler Fine Food’s current Accounting Information System (AIS). In addition, the internal controls designed to mitigate the risks. Furthermore, this brief evaluates the internal controls for the AIS. Last, this brief addresses other controls, outside of the AIS that Kudler’s may need. Identify Risks According to Hunton, Bryant, and Bagranoff (2004), â€Å"business enterprises face a variety of risks, including business, audit, security, and continuity risks. † Business risk means the company may not achieve its goals and objectives. A review of Kudler’s strategic plan will help determine the business risk. The adoption of the new Just-In-Time (JIT) inventory system would be an IT timing risk. An IT timing risk is an example of an internal business risk that Kudler would face. An audit risk is the likelihood that Kudler’s external auditor would make a mistake in his or her opinion of the financial statements. Audit risks are broken down further into inherent, control, and detection risks. Every business has inherent risk because doing business is risky in itself. Control risks are the likelihood the internal controls the company has in place would not prevent a material error. Detection risks are the likelihood the audit procedure would not detect material errors. Security risks involve data access and integrity. The AIS converts raw data into useful information. To ensure the data integrity, Kudler will need to control the risks associated with collecting and processing the data. By implementing the JIT inventory system and point of sale system, data is processed as soon as something purchased from the stores. This mitigates human error under the old system. Continuity risks are associated with the AIS’ availability, backup, and recovery. Kudler’s will need to implement stronger firewalls and larger servers. This will ensure when Kudler’s does business online, customers will be able to access the website at any given time. Any down time of the website would be potential loss of business. Internal Controls Management must design and implement the internal controls. However, this is just two steps of the control process. Management must evaluate the controls for effectiveness. Kudler’s size would not necessitate an internal auditor; however, an external auditor would be beneficial in testing the effectiveness of the controls. In addition, Kudler’s would need to document policies and procedures to establish an audit trail. According to Bagranoff, Simkin, and Strand, (2008, p. 50-251), these documents should include: 1. â€Å"A chart of accounts (with the purpose of each general ledger account)† 2. â€Å"A complete description of source documents individuals must use to record accounting transactions† 3. â€Å"A comprehensive description of the authority and responsibility assigned to each individual† Controls Outside the AIS Kudler faces other external threats as well. T hese threats can be reduced by securing the AIS with firewalls, anti-virus, anti-spam, and other anti-spyware software. This will deter any potential hacker from accessing confidential information. Whereas, the software will not completely eliminate the risks involved with doing business over the Internet or remotely from each store, the risks will be greatly reduced. Conclusion Risk assessment and internal controls are vital to Kudler’s continued success. Kudler will need to monitor the effectiveness of the internal controls once the new JIT inventory system is in place. In addition, management will need to assess the risks associated with expanding business. However, these risks are balanced out by the expected increase in business transactions to ensure Kudler’s lasting success. How to cite Internal Control and Risk Evaluation, Papers

Business Strategic Management on McDonald

Question: Discuss about the Business Strategic Management on McDonald. Answer: Introduction In todays business organizations the most area of concerned is the rapid turnover of the employees. The organizations are striving hard and taking potential initiatives to decrease the turnover rate such as various employee welfare programs, recognition plans, incentives etc. The organizations are also laying emphasis over their human resource management as with the effective HRM they can achieve higher organizational growth (Hansen, Smith and Hansen, 2002).The essay will focus upon the recognition plan of the worldwide renowned fast food chain, McDonalds. The companies which take use of improved recognition programs and effective employee welfare schemes generally attract employees and motivate them to retain in the organization for a longer period of time. The various development trainings support the employees in enhancing their competencies and proficiency. Retaining talent with salary packaging The effective salary package is one of the key aspects of the organizational recognitions and rewards. It has been analyzed that McDonalds is one the favored place of employees to work at. This is because the company has a number of proficient and sound programs and policies for the welfare of the employees. One of such prospect is the effective salary package. It is the incentive which facilitates the maximum number of the employees to remain associated with an organization. There are various studies which shows that McDonalds is on the leading organization in the fast food chain sector in term of providing employee welfare programs. The company offers the best benefit schemes and recognition plans to its workers and for the same the organization incorporate and implements several globally recognized programs. The recognition scheme of McDonalds comprises of a number of factors which helps in boosting the employees motivation. The organization made it obligatory that the re cognitio n plans must be aligned with the strategies and policies of business. The company has also been facilitated for its initiatives taken in the field of employee development such as it has been crowned with the Employee Benefits Award in 2012. The rewards and recognitions in McDonalds are provided on the basis of an idea i.e. pay for performance. As per this belief, the employees receive opportunities to get high pays with efficient results. In this approach, the employees are provided with their basic pay which is fixed in nature; this pay is provided for the routine work of the employees (SAMPLE, n.d.). The base pay is relatively much high in comparison with the salaries given to employees of other organizations in the same industry. McDonalds have sound recognition scheme which includes various other benefits too. The employees are eligible to gain these incentives as per the overall review of their yearly performance. The other benefits include few long term incentives which compri ses of LTI stock. But these benefits are offered only to those employees which have a long term association with the organization as well as which are the potential assets for the company (McDonald's, 2017). There are few arguments which can be presented to show that McDonalds is one of the best places to work at in terms of recognitions and employee welfare. It has been found that McDonalds have their recognition scheme which facilitates and appreciates the efforts of the efficient performers. The organization offers two primary awards to its employees. The first award is named as the Presidents Award. In this reward program, the supreme 1% of the vibrant performers in all the food chains of McDonalds across the globe is acknowledged for their great and potential performances. The second award is the Circle of Excellence; in this approach the company acknowledges the top most teams for their continuous and great contributions in the achievement of organizational aims and objectives. There are also other programs and schemes for employee benefit such as the car program (Crawford, 2015). The great performers are provided an additional benefit of a car which h the employees can take use fo r the official as well as for the personal work. The company also bears the expenses of insurance, maintenance and repair. Another supportive element for the company is the McDonalds culture as the primary emphasis of the organizational culture is upon the human resource development. It has been identified that the McDonalds culture is basically people-centric and as a result there is immense focus upon the aspects of individual learning, inclusion, organizational learning and diversity. The culture of McDonalds has a vital role in enhancing the employees welfare and development. There is a linkage between the organizational culture and the McDonalds recognition plan as the rewards and recognition scheme is planned in such a way that it can bring out the utmost benefits for the employees. The cultural aspects of McDonalds also have a direct association with the various incentives offered by the company (Shahid and Azhar, 2013). There are number of programs undertaken by the organization for promoting the overall productivity, quality and effectiveness of the employees. These can be analyzed in the form o f several recognitions and rewards provided to the organizational employees. The more there is employment benefit and welfare within an organization, the greater is the organizational learning. And the one of the primary aspect of McDonalds culture is organizational learning only. Hence through all these arguments it can clearly be stated that recognition plan of Mc Donalds aids the organizational culture of the company (Kim, 2006). There are extensive numbers of potential opportunities offered to the employees so that they can be the future leaders of the company. All these incentives and growth opportunities acts as the facilitation for the employees to have a longer term association with the company. Increased employee engagement and better productivity are the results of these benefits provided to the workers. The efficient and prospective recognition plan of McDonalds facilitate the employees to work hard as there is present several ,leadership opportunities available for them in future. These opportunities are available for the present employees of the company to become leaders and have vital role in the decision making (Billett, 2005). Hence the employees gets attracted from the recognition scheme, the various other reward programs as well as the leadership opportunities available. The companies take use of both i.e. the organizational recognition as well as the social recognition as a means of rewards. The primary aim of these employee recognition programs is to enhance the employee engagement. There are several literatures which present number of theories that have a direct link with the employee benefit plans, employee motivation and employee recognition. These theories show interconnectivity among the organizational success and the recognition programs. Expectancy theory is one of the well-known theories which supports and explains the McDonalds recognition scheme. The main emphasis of the expectancy theory is laid over the link between the rewards offered and the behaviour of the employees (Skinner, 2014). The key emphasis is on the expected recognition benefits and rewards instead of the experience gained while receiving award. Another theory is the reinforcement theory which also plays a major role in supporting the recognition scheme of McDonalds. It de monstrates that whatever reward or recognition is achieved by an employee has a direct impact over the employees future performances. The impact of the compensation management is it illustrates that the performance of an employee is majorly depended upon the monetary benefits an individual has gained. The greater the recognition is, the better are the results and on contrary, the decreased recognition results into declined employee performances. The individuals vitality is been emphasized in the reinforcement theory. In both the theories there is a common aspect i.e. motivation. It has been argument that if the recognition benefits and rewards are adequately offered to the employee then it acts as the motivation booster for them. But on the other hand there is more job specification and trainings offered to the employees in the expectancy theory. The employees are also eligible for getting the various recognition benefits (Armstrong and Taylor, 2014). Equity theory is another recognized theory which has a relation with the recognition scheme of McDonalds. The primary purpose of this theory is to demonstrate that the organizational employees always have a common perception in their minds. They try to compare the work they have performed within an organization through their effective job role with the individual recognitions and rewards the employees achieve. The employees make a comparison of their return-contribution ratio with the ratios of other employees both at internal as well as external organizational levels. The results attained from these comparative analysis helps the employees in analyzing that whether the organization remains equity in providing benefits to the employees or not (King and Grace, 2010). The greater rate of equity is required to be achieved as it helps the company in maintaining employees trust and faith in the organization as well as it also helps in enhancing employee productivity and engagement. If the employees analyze that there is inequity present in the rewards and recognition programs of the company then it acts as the negative influencer for the employees (Manzoor, 2012). It results into decreased employee engagement, reduced employee engagement and elevated attrition rate. The next theory which also has major role in this essay is agency theory. The McDonalds recognition program has a direct connection with the agency theory. The primary purpose of the agency theory is to lay emphasis over the various organizational goals, stakeholders and the way in which these goals and aims are achieved to aid the employee recognition and compensation programs. The organizations, managers as well as the employees are required to perform various different roles at diverse point of time (Samuel and Chipunza, 2009). Hence it is essential to align the diverse interests of all the groups. To form an alignment the major role is played by the employee compensation. The greater alignment result s into improved employee and organizational development. Hence it has been evaluated that there is a need to develop various potential strategies which can increase the achievement of the organizational as well as individual goals. Motivation is one of the chief aspects which are present among all the theories. To have higher motivation, it is required that there must be implement potential employment benefit programs in the organization. As a result the employees strive hard so that they can achieve the set organizational aims. McDonalds provide the best recognition plans to their workers which help in the brand recognition of the organization (Presslee, Vance and Webb, 2013). Spastic Centre, a NPO functions with a primary objective to offer effective support to the children as well as the adults experiencing cerebral palsy. It was founded in 1945 by Neil and Audrie McLeod. The story behind the foundation of this NPO is that the daughter of the founders of this organization was also going through cerebral palsy. The organization is now well recognized with a new name i.e. Cerebral Palsy Alliance i.e. CPA (GLENDiNNING, 1982). The primary objective of the NPO is to increase the involvement and participation of the individuals who are experiencing cerebral palsy. There are various services provide by the NPO such as therapies, support, programs and equipment. There are number of qualified training provided to the employees in the NPO related to the professional development (Grawitch, et al., 2009). Employees play a vital role in the effective functioning of CPA. There are various initiatives of the organizations for the development of the employees. One such plan is, make a difference peer awards. This program supports the employee welfare as it offers a chance to appreciate and recognize the efforts of the colleagues and peers in various area of concern such as service excellence as well as innovation (Bond, 2014). CPA helps the individuals in their overall development as well as offer career opportunities to its workforce. There are also provided trainings to the employees in regards with to personal development. These trainings results into organizational and career advancement. Another initiative of CPA is the award prize of around $1,500 which is offered to almost all the students of Cerebral Palsy Alliance who have completed their clinical placement (Herbert, et al., 2016). It has been evaluated that the practice of managing the HR of McDonalds is absolutely applicable in this NPO as in McDonalds the workers are offered with the great recognition schemes and plans. McDonalds effectively manage its human resource provide the employees with the utmost possible benefits and incentives (Van Puyvelde, et al., 2012). This results into upsurge employee motivation and engagement. The various NPOs are required to follow the recognition scheme of McDonalds so that there can be greater employee welfare. It is one of the general issues in the NPOs that the volunteers left the organization or join the competitive one. This happens because of the fact that they are not offered with adequate benefits and welfare programs. The employees of the NPOs are required to be highly effective and responsible and so the organization must also take care of them by providing them adequate recognitions and incentives (Evans and Kersh, 2004). There are trainings provided to the work ers but issues such as ineffective recognition schemes results into high attrition rate. This causes wastage of resources. And to attain future sustainability it is vital that these sorts of NPOs must improve their employee benefit programs. Conclusion From the overall argumentative essay it is concluded that organizations have a major need of improved recognition plans as these plans support the organizations in achieving competitive benefits and increased retention rate. McDonalds is well-known and worldwide recognized for its great recognition schemes. There is also greater employee engagement as the organizational culture of McDonalds support the recognition programs of the company (Markos and Sridevi, 2010). McDonalds recognition plan is also links with theories such as agency theory, expectancy theory, equity theory etc. The practice of managing the HR of McDonalds is absolutely applicable in this NPOs as these type of organizations demands greater employee recognitions so that there can be upsurge productivity. Hence it can be said that the NPOs a well all other companies must incorporate improved recognition schemes so that there can be increased retention rate of the employees as well as greater brand recognition. References Armstrong, M., Taylor, S. (2014).Armstrong's handbook of human resource management practice. Kogan Page Publishers. Billett, S. (2005). Recognition of learning through work. InInternational handbook of educational policy(pp. 943-962). Springer Netherlands. Bond, J. J. (2014).Differentyet equal(Doctoral dissertation, Macquarie University). Crawford, R., (2015). McDonalds Restaurants puts motivation and reward at heart of business strategy, Retrieved on: 6th February, 2017, Retrieved from: https://www.employeebenefits.co.uk/issues/june-2015/mcdonalds-restaurants-puts-motivation-and-reward-at-heart-of-business-strategy/ Evans, K., Kersh, N. (2004). Recognition of tacit skills and knowledge: Sustaining learning outcomes in workplace environments.Journal of Workplace Learning,16(1/2), 63-74. GLENDiNNING, M. A. R. Y. (1982). The pursuit of knowledge: continuing education under scrutiny.Australian Journal of Physiotherapy,28(5), 11-15 Grawitch, M. J., Ledford Jr, G. E., Ballard, D. W., Barber, L. K. (2009). Leading the healthy workforce: The integral role of employee involvement.Consulting Psychology Journal: Practice and Research,61(2), 122. Hansen, F., Smith, M., Hansen, R. B. (2002). Rewards and recognition in employee motivation.Compensation Benefits Review,34(5), 64-72. Herbert, D. L., Barnett, A. G., White, R., Novak, I., Badawi, N. (2016). Funding for cerebral palsy research in Australia, 20002015: an observational study.BMJ open,6(10), e012924. Kim, D. (2006). Employee Motivation:" Just Ask Your Employees". Manzoor, Q. A. (2012). Impact of employees motivation on organizational effectiveness.Business management and strategy,3(1), 1. McDonald's, (2017). Pay Rewards, Retrieved on: 6th February, 2017, Retrieved from: https://corporate.mcdonalds.com/mcd/corporate_careers/benefits/highlights_of_what_we_offer/pay_and_rewards.html Njanja, W. L., Maina, R. N., Kibet, L. K., Njagi, K. (2013). Effect of reward on employee performance: A case of Kenya Power and Lighting Company Ltd., Nakuru, Kenya.International Journal of Business and Management,8(21), 41. Presslee, A., Vance, T. W., Webb, R. A. (2013). The effects of reward type on employee goal setting, goal commitment, and performance.The Accounting Review,88(5), 1805-1831. SAMPLE, G. Y. C. E. Business Strategic Management on McDonalds in India Essay. Samuel, M. O., Chipunza, C. (2009). Employee retention and turnover: Using motivational variables as a panacea.African journal of business management,3(9), 410. Shahid, A., Azhar, S. M. (2013). Power and culture of teamwork.Global Business and Economics Research Journal,2(3), 50-70. Skinner, B. F. (2014).Contingencies of reinforcement: A theoretical analysis(Vol. 3). BF Skinner Foundation. Van Puyvelde, S., Caers, R., Du Bois, C., Jegers, M. (2012). The governance of nonprofit organizations: Integrating agency theory with stakeholder and stewardship theories. Nonprofit and Voluntary Sector Quarterly, 41(3), 431-451.